Open for all.
We want to amplify and provide easy access to all our museum branches and original artworks with meaningful digital tools for everyone.
A total of eight guiding principles outline the foundations of our digital strategy. They form the basis of our actions in the digital age.
We want to amplify and provide easy access to all our museum branches and original artworks with meaningful digital tools for everyone.
„Digital communication helps us to transparently convey all our museum activities.“Both the digital world and the Digital Strategy will continue to evolve, they will not render printed catalogues superfluous, and they will lead us directly towards the original work of art. We invite you to explore this synergy.“
Director General of the Bayerische Staatsgemäldesammlungen
The original artworks take centre stage. With the help of digital means, we are able create the greatest possible transparency for our collection.
„Digitisation does not replace fellow human beings, the social experience of community, or the sensory dimension of a place. But it helps, informs and communicates in a holistic sense. At the same time, it can broaden our horizons, enable networks and strengthen self-dependent learning.“
Head of Art Education
We continue to research and publish intensively, and we want to be perceived internationally to an even greater extent.
We support and promote digital awareness among all employees.
We examine whether analogue processes can be digitally simplified and optimized, and we are attentive to developments in the outside world.
Transparent communication is the focus of our work. Digital tools help us to foster interpersonal interaction.
„Society has become more pluralistic, and many things appear increasingly short-lived. Through our varied communicative activities, we respond to a drastic change in media behaviour and constantly search for new ways to reach the public – in close coordination with established communication channels and within the bounds of our budgetary possibilities.“
Head of Press
In the digital world, the volume of data is constantly increasing. We are committed to meeting this challenge.
Our tasks have grown immensely as a result of digitisation, yet our human resources have not.
The milestones we have achieved and the measures we have planned for our digital strategy.
Our hashtag #PinaDigital tracks all things digital on social media.
Explore the Digital Strategy of the Bayerische Staatsgemäldesammlungen and learn more about our motives, vision, and objectives.