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 Der Weg nach Hampton Court

Goals and


A Digital Strategy is nothing without clearly defined goals. Many individual projects accompany the Bayerische Staatsgemäldesammlungen on their way into the digital age – and they will be continuously documented here. These measures are the concrete steps that we have already taken and will continue to take as part of our digital strategy.

In progress
  • Updating the museum software museumplus

    This update offers numerous improvements for our website and online collection

  • Target-group-specific newsletters

    Various visitor groups should be able to subscribe to a regular newsletter on selected offers from our art education and exhibition programme

  • Trial contract Online with VG Bild-Kunst

    An agreement with the collecting society improves the conditions for presenting copyrighted works on the Internet

  • Signalling the availability of the Bayern WLAN service in our houses

    Supplying visitors with explanatory information on the use of WLAN hotspots

  • Presence of the online collection in the museum space

    An improved linkage between digital content and museum visits to enrich the Visitor Journey

  • Intranet with SharePoint

    A common digital platform for all employees of the Bayerische Staatsgemäldesammlungen to optimize project management and data storage

  • Training concept for employees on digital topics

  • Publishing information sheets on digital issues on the Intranet

  • Visitor surveys for the optimization of the Visitor Journey

  • Strategic concept for the multimedia accompaniment of exhibitions on the Social Web

  • Further development of website and online collection


Further expansion of the collections and new ways of mediating our exhibitions in the digital sphere

Publication of #PinaDigital
Publication of #PinaDigital

The publication of the Digital Strategy focuses on the future and takes stock

Media station in the exhibition “Utrecht, Caravaggio and Europe”
Media station in the exhibition “Utrecht, Caravaggio and Europe”

Visitors can discover and explore the exhibition website and Google Arts & Culture at several media stations in the “Europa Lounge” before and after their visit to the exhibition.


Implementation of an electronic time recording system instead of time sheets and time cards.

Office 365
Office 365

The introduction of Microsoft Office 365 opens up new possibilities for collaborative and non-location bound digital work in everyday working environments.


Our Digital Strategy takes shape. Discussions on how to deal with digitisation are taking place across departments

Digital Strategy Working Group
Digital Strategy Working Group

Concretisation of the Digital Strategy in the interdepartmental working group.


A Confluence Wiki as the foundation for the further development of the Intranet.


Multifaceted new approaches to digital art education are implemented and the online collection as a future-oriented project is launched.


The #PinaWeb relaunch ushers in a new era for the online presence of the Pinakotheken. Tweetups and bloggerwalks like #Spurenleser and #OpenBrandhorst are carried out by our digital art education programme.


With social media events for #PlantsForBlossfeldt, #KoenigsklasseIII and #GegenKunst, the Pinakotheken activate the digital public and strengthen their presence in the digital media. The update of MuseumPlus RIA is initiated...


Twitter and Youtube become testing grounds for visualizing exhibitions in digital space.


Facebook page makes the Pinakotheken accessible via the social media.

Audioguide-App zu „Perugino. Raffaels Meister“
Audioguide-App zu „Perugino. Raffaels Meister“


The Pinakotheken on the internet: website relaunch with a new corporate design: all Pinakotheken on one website


From the Annual Report 2007—2010: “As of 2009, people no longer use analogue photography. Lab work has been pushed to the background by – no less time-consuming – digital image processing. Ectachromes and black-and-white prints have been replaced by computer printouts and CDs. But the labs have not been dissolved: they are still needed for X-rays as well as for orders from the large historical inventory of negatives. To this day, the majority of the holdings of the Bayerische Staatsgemäldesammlungen are documented only as black and white photographs. [...] At present, two Hasselblad cameras are available for high-resolution photographs and a digital Nikon camera is available for reportage photography.”


The entire photo library with more than 20000 black-and-white photos is digitised and integrated into MuseumPlus.


After a trial phase involving only a small network, the MuseumPlus database program with a total of 80 desktop PCs is put into operation.
From the annual report 2003—2006: “A prerequisite for the comprehensive use of the database was the wiring of the entire administration wing of the Neue Pinakothek and the integration of the Alte Pinakothek and the Pinakothek der Moderne into the network. In the meantime, the network of more than 80 terminals is used for internal and external communication via e-mail and the Internet. Like all new communication channels, the database has become an integral part of everyday life in almost all departments of the Bayerische Staatsgemäldesammlungen

As Dr. Martin Schawe already anticipated in the annual report 2003—2006: “The long-term goal is to use the database to make the entire holdings of the Bayerische Staatsgemäldesammlungen available to a larger public via the Internet.”